An overview of roba Baumann GmbH's development


Robert Baumann founds a white cooperage in Ebersdorf b. Coburg. After the WWII, the cooperage trade experienced a brief upswing before it came to a standstill in the course of the industrialisation that followed later. Wooden containers were replaced by containers made of sheet metal.


The change to toy manufacturing became the cornerstone of today's roba Kinderwelt GmbH.


Participation in the International Toy Fair in Nürnberg


The production of the first children's seating groups paved the way to becoming a children's furniture manufacturer. Expansion in the areas toys and furniture. roba takes its first steps toward international purchasing.


Production of first children's furniture worlds in Hungary in cooperation with the company Tisza Bútoripari Vállalat RT.

Start of production of wood products in Indonesia.


Gradual relocation of timber production to China, the first joint venture.
Development of the company as a full-range provider through the continuous expansion of our product range for home textiles, baby supplies and travel products.

Internationalisation of roba sales.


Relaunch of the roba brand presence: presentation of a new corporate identity and corporate design.

Introduction of the roba motto “Discovering chidren's worlds“ and reappearance of the homepage

September 2004

The roba Baumann GmbH expands its product range: with the acquisition of the Hungarian kitchen and furniture company Tisza Bútoripari Vállat RT in Europe, roba acquires new production and distribution channels. The focus of the new corporate strategy is on high-quality children's and youth furniture, which are produced in Hungary on the highest technical level and sold directly on the European market as a home solution—furniture that grows with your child.


roba Baumann GmbH opens a new chapter in its company history with the founding of "Zheijang Dequing roba Furniture Co. Ltd". At the new location, 800 employees produce roba brand products, which are characterized by quality, safety and design suitable for children. These are intended to invite children to "discover children's worlds" and to promote the beautiful, shared moments of closeness between parent and child. The main reasons for the investment in the new production facility are, in addition to a further optimisation of product quality, an increase in production capacity and the prompt supply of all roba distribution channels with safe, trendy products. With Zheijang Dequing roba Furniture Co. Ltd, the entire production from the sawmill to assembly and painting are united under one roof. This will allow production steps from forestry to the final product to be perfectly coordinated and will make the company largely independent of suppliers.

October 2009

Relocation and expansion to Feldstraße 14, 96237 Ebersdorf b. Coburg


Establishment of organic, solid beech wood baby accessory production in Europe


Modernisation of “ROBA-TISZA” Kft. production facilities


Construction of a new warehouse and logistics centre in Hungary in close proximity to production facilities


Management of the company by the 4th generation of the Thimm family

With over 90 years of experience, roba is the leading manufacturer of brand-name furniture, toys and accessories, and continues to have new ideas for parents and businesses.