Laughing toddler in a sunflower field
Mother lifting a laughing baby into the air

Our philosophy – the idea generator for happy family moments

As a manufacturer of classic and innovative furniture, toys, and accessories, we are among the few full-range suppliers in the industry. With our versatile, growing furniture, cozy textiles, and accessories, we focus on creative design, quality, comfort, and certified safety with heart and character for young families.

Father playing with a baby lying on its back

Shared Moments

Our Logo Can Speak

roba - for moments of closeness between parents and children. What touches both children and parents alike? It is the shared experiences and discoveries. Times when adults and little ones get to know each other more closely and view the world as inseparable. roba understands these moments of happiness and supports them with its products.

Laughing family with two children in bed

Between children

What Do Children Want?

What matters most to them is the attention of adults. They want to spend time with grown-ups and be challenged. Children want to imitate and play out life.

Mother cuddling a laughing baby on the sofa

and Parents

What is important for parents?

Of course, mothers and fathers want to do everything right; they want the best for their children's development. They want their children to feel comfortable and grow well. They want to help their little ones understand the world.

Mother kissing a laughing girl on the cheek

with good ideas

roba, the Idea Provider

From the very first steps that little ones take in life to their growth into young adults, we accompany them with contemporary products and imaginative ideas.

roba logo symbol: a big and a small person close together

1 Moment of Happiness

A big and a small person close together represent the emotional moment in the roba presentation.

2 Cosy and Warm

The child in the warm orange tone represents comfort/care and complements the friendliness of the opposing curve.

roba logo symbol with highlighted yellow arc and red dot
roba logo symbol with highlighted blue curve and green dot

3 Sense of Security

Commitment and safety through the strong, rounded curve of the lower line (See how it smiles).

4 Holistic Approach

The implied circle represents the comprehensive product & idea portfolio of roba Baumann GmbH.

Suggested circle around red and green dots from the roba logo symbol

roba is about . . .

Mother and baby smiling at each other nose to nose

Furniture

Smiling girl with a sun hat in a flower meadow

Toys

Mother and baby laughing under a duvet

Accessories

Toddler drawing with chalk on the asphalt

Ideas

The Idea Provider for Parents and Retailers

With great responsibility and creativity, we are constantly coming up with new ideas to make parents' daily interactions with their little ones even more enjoyable. Because at its core, our main concern is one thing above all: enabling our customers to experience wonderful moments of closeness with roba products.

The Whole World Around Babies and Children

It is important to us to offer you a comprehensive product range from a single source – with many combination options and contemporary design. In the long term, we are expanding the roba portfolio to equip babies and children for everyday needs.

All-Around Good Products at Fair Prices

Cross-category and service-oriented thinking and action enable high quality at affordable prices.

roba

A comprehensive product range with great ideas and a strong price-performance ratio.